The term "mobile app management" (MAM) describes the procedures and tools used in an organization to control and safeguard mobile applications. MAM specifically addresses the management of individual programs installed on mobile devices, as opposed to Mobile Device Management (MDM), which concentrates on managing the device as a whole.

The primary objectives of Mobile App Management include:

Application Distribution: MAM facilitates the distribution of mobile applications to authorized users or devices within the organization. It allows administrators to deploy applications from an enterprise app store, public app store, or custom repository, ensuring users can access the necessary apps to perform their roles and responsibilities.

Application Lifecycle Management: MAM encompasses the entire lifecycle of mobile applications, including provisioning, updating, and retiring apps. Administrators can remotely install, update, or remove applications from users' devices based on their access rights, device compatibility, and organizational policies.

Security and Compliance: MAM enables organizations to enforce security policies and compliance requirements at the application level. Administrators can implement app-level encryption, authentication, data loss prevention (DLP), and app containerization to protect sensitive data and prevent unauthorized access or leakage.

App Configuration and Settings: MAM allows administrators to configure and customize app settings to align with organizational requirements and user preferences. This includes setting up app-specific policies, configuring access controls, defining usage restrictions, and turning certain features or functionalities on or off.

App Monitoring and Analytics: MAM provides visibility into app usage, performance, and compliance metrics through monitoring and analytics tools. Administrators can track app usage patterns, identify security incidents or anomalies, and generate reports to assess the effectiveness of mobile app management strategies and policies.

User Experience and Productivity: MAM aims to enhance the user experience and productivity by ensuring seamless access to business-critical applications while maintaining security and compliance. It enables users to access corporate apps from their devices (BYOD), supports single sign-on (SSO) for simplified authentication, and optimizes app performance for different device platforms and network conditions.

Mobile App Management enables organizations to manage, secure, and control mobile applications effectively. It empowers users to leverage mobile technology for improved productivity and collaboration while safeguarding corporate data and mitigating security risks.

An all-in-one solution like ThreatNG, integrating external attack surface management (EASM), digital risk protection (DRP), and security ratings, can complement Mobile App Management (MAM) and other security solutions by providing comprehensive visibility, proactive threat detection, and risk mitigation across the mobile application landscape. Here's how these synergies could work:

Enhanced Mobile App Discovery: ThreatNG's "Related Mobile Applications" discovery capability provides visibility into all mobile applications connected to an organization's infrastructure, including those managed through MAM and those installed on employee devices independently. This comprehensive visibility helps MAM administrators maintain an accurate inventory of mobile apps and ensure that all applications comply with organizational policies and security standards.

Risk-Based App Management: ThreatNG's security ratings and digital risk protection (DRP) capabilities enable organizations to prioritize mobile app management efforts based on the risk level associated with each application. To mitigate potential threats and vulnerabilities, MAM administrators can leverage ThreatNG's risk insights to determine which apps require additional security measures, such as containerization, data encryption, or access controls.

Integration with MAM Platforms: ThreatNG can integrate with MAM platforms to enhance app management capabilities and streamline security operations. By integrating with ThreatNG, MAM platforms can leverage external threat intelligence and risk assessments to automate policy enforcement, identify high-risk apps, and trigger remediation actions, such as app blocking or quarantine, in real time.

Continuous Monitoring and Compliance: ThreatNG's EASM capabilities enable constant monitoring of the external attack surface associated with mobile applications, including changes in app permissions, API integrations, and exposure to new threats and vulnerabilities. By integrating ThreatNG with MAM platforms, organizations can proactively detect security incidents, enforce compliance with security policies, and respond to emerging threats affecting mobile apps in real-time.

Unified Security Management: ThreatNG is a centralized platform for managing external attack surfaces, digital risks, security ratings, and mobile app security. It allows organizations to streamline security management and ensure consistency across the entire security infrastructure. By integrating ThreatNG with MAM platforms and other security solutions, organizations can consolidate security workflows, improve visibility, and optimize resource allocation for better protection against evolving cyber threats.

By integrating ThreatNG with Mobile App Management (MAM) and additional security technologies, organizations can protect critical data from cyber-attacks and maintain a robust security posture. It enables effective security enforcement throughout the mobile application landscape, proactive threat identification, and thorough risk management.