Brand abuse occurs when malicious actors exploit a company's brand, trademarks, or reputation for their gain. It can manifest in various ways, such as:  

• Domain squatting and typosquatting: Registering domains similar to the company's official domain to deceive users.  

• Phishing and social engineering: Creating fake websites or social media profiles that mimic the company's branding to steal user credentials or sensitive information.  

• Counterfeit products and services: Selling fake products or services using the company's logo and branding.  

• Copyright and trademark infringement: Using the company's intellectual property without permission.

• Negative reviews and defamation: Spreading false or misleading information about the company to damage its reputation.  

How ThreatNG Helps with Brand Abuse Detection

ThreatNG offers a multi-faceted approach to detecting and mitigating brand abuse:

• Domain Intelligence: This module identifies domain squatting and typosquatting attempts. It analyzes DNS records, identifies domain name permutations, and detects suspicious registrations that could be used for phishing or brand impersonation.  

• Dark Web Presence: ThreatNG scans the dark web for mentions of the company's brand about illicit activities, such as selling counterfeit products or stolen data.

• Search Engine Exploitation: This module helps identify websites or online content that misuse the company's brand or trademarks, such as fake online stores or phishing pages.

• Brand Damage Susceptibility Assessment: ThreatNG proactively assesses the organization's susceptibility to brand abuse by analyzing its online presence and identifying potential weaknesses.  

Examples of ThreatNG's Modules and Capabilities in Action:

• Domain Intelligence: ThreatNG identifies a newly registered domain similar to the company's official website but with a slight misspelling. Further analysis reveals that the domain hosts a phishing page to steal user credentials.

• Dark Web Presence: ThreatNG discovers that counterfeit versions of the company's products are sold on a dark web marketplace. This information enables the company to take legal action against counterfeiters and protect its brand reputation.  

Working with Complementary Solutions:

ThreatNG can integrate with other security solutions to enhance brand abuse detection and mitigation:

• Brand Protection Services: These services monitor and enforce intellectual property rights, taking down infringing websites and online content. ThreatNG's intelligence can inform and enhance these services.  

• Digital Risk Protection Platforms: These platforms provide comprehensive brand monitoring and protection capabilities, including social media monitoring, takedown services, and threat intelligence. ThreatNG's data can be integrated with these platforms to provide a more holistic view of brand risks.  

Benefits of Using ThreatNG for Brand Abuse Detection:

• Proactive Brand Protection: ThreatNG helps organizations proactively identify and mitigate brand abuse, protecting their reputation and customer trust.

• Reduced Financial Losses: ThreatNG helps organizations avoid financial losses and reputational damage by preventing phishing attacks, counterfeit sales, and other brand abuse activities.

• Improved Online Presence: ThreatNG helps organizations maintain a positive online presence by identifying and addressing brand abuse across various online channels.  

• Enhanced Customer Trust: By proactively protecting their brand, organizations can build stronger customer relationships and increase trust.  

• Early Threat Detection: ThreatNG's continuous monitoring capabilities enable early detection of brand abuse attempts, allowing organizations to take swift action to mitigate the impact.