Brand attack mitigation in cybersecurity refers to the proactive measures taken to protect an organization's brand reputation and value from cyberattacks that aim to damage its image, disrupt operations, or erode customer trust. These attacks can take many forms, including:

• Phishing and social engineering: Tricking employees or customers into revealing sensitive information or downloading malware.

• Website defacement: Altering the content of a website to display malicious or defamatory content.

• Denial-of-service (DoS) attacks: Flooding a website or online service with traffic to make it unavailable to legitimate users.

• Brand impersonation: Creating fake websites or email addresses that mimic the organization's brand to deceive customers.

How ThreatNG Helps with Brand Attack Mitigation

ThreatNG offers a comprehensive suite of features that contribute to effective brand attack mitigation:

1. Early Threat Detection:

• Phishing and BEC Susceptibility Assessment: ThreatNG proactively identifies vulnerabilities that could be exploited for phishing and business email compromise (BEC) attacks, allowing organizations to take corrective action before any damage occurs.

• Dark Web Monitoring: ThreatNG scans the dark web for any mentions of the organization, planned attacks, or leaked credentials that could be used to harm its reputation.

2. Brand Impersonation Detection:

• Domain Intelligence: ThreatNG identifies domain name permutations and suspicious registrations that could be used for brand impersonation or phishing attacks.

• Cloud and SaaS Exposure: ThreatNG detects unauthorized cloud services or SaaS accounts that may be impersonating the organization.

• Online Sharing Exposure: ThreatNG identifies organizational presence on code-sharing platforms and other online forums where brand impersonation could occur.

3. Vulnerability Remediation:

• Web Application Hijack Susceptibility Assessment: ThreatNG identifies vulnerabilities in web applications that could be exploited to deface websites or launch other attacks.

• Subdomain Takeover Susceptibility Assessment: ThreatNG detects vulnerable subdomains that attackers could use to host malicious content or redirect users to phishing sites.

• Sensitive Code Exposure: ThreatNG identifies exposed code repositories that may contain sensitive information or credentials that could be used to damage the organization's reputation.

4. Continuous Monitoring and Reporting:

• Alerts: ThreatNG provides alerts on potential brand attacks, allowing immediate response and mitigation.

• Brand Damage Susceptibility Reports: ThreatNG generates reports that highlight an organization's susceptibility to brand damage and provide recommendations for improvement.

• Executive Reporting: ThreatNG provides high-level reports communicating the organization's brand risk posture to executives and stakeholders.

5. Collaboration and Management:

• Role-Based Access Control: ThreatNG allows organizations to control access to sensitive information and ensure that only authorized personnel can view and manage brand-related data.

• Correlation Evidence Questionnaires: ThreatNG facilitates collaboration between security teams and legal and public relations to respond effectively to brand attacks.

• Policy Management: ThreatNG allows organizations to define and enforce policies that align with their brand protection strategy.

Complementary Solutions and Services:

• Digital Risk Protection (DRP) Services: Integrate ThreatNG with specialized DRP services to enhance brand monitoring and takedown capabilities.

• Public Relations and Crisis Communication: Establish relationships with public relations firms and develop crisis communication plans to effectively manage brand damage in the event of an attack.

• Legal Services: Consult legal experts to understand legal options for addressing brand impersonation, defamation, and other brand-related attacks.

Examples:

• Detecting and Taking Down Phishing Sites: ThreatNG identifies a phishing website impersonating the organization's login page. The security team uses this information to remove the site and prevent customers from falling victim to the scam.

• Preventing Website Defacement: ThreatNG identifies a vulnerability in the organization's website that could be exploited to deface the site. The security team promptly patches the vulnerability, preventing potential damage to the brand.

By integrating ThreatNG with complementary solutions and services, organizations can proactively mitigate brand attacks, protect their reputation, and maintain customer trust in the digital world.