Brand Misuse Monitoring

Digital Risk Protection (DRP)

Brand misuse monitoring in cybersecurity refers to the proactive and continuous surveillance of online channels and platforms to identify and address any unauthorized or inappropriate use of an organization's brand assets. This includes monitoring instances where the brand is being leveraged for malicious purposes, such as phishing scams, counterfeit products, trademark infringement, or spreading misinformation. Effective brand misuse monitoring helps protect the organization's reputation, customer trust, and intellectual property.

How ThreatNG Helps with Brand Misuse Monitoring

ThreatNG's comprehensive features and capabilities contribute significantly to effective brand misuse monitoring:

1. Wide-Ranging Discovery and Monitoring:

  • Domain Intelligence: ThreatNG identifies and analyzes domain names, subdomains, and certificates to detect potentially infringing or malicious websites that misuse the brand.

  • Dark Web Monitoring: ThreatNG scans the dark web for any signs of brand misuse, such as selling counterfeit products or sharing stolen credentials related to the brand.

  • Online Sharing Exposure: ThreatNG monitors online code-sharing platforms, document-sharing sites, and other forums for any unauthorized use or leakage of brand-related information.

2. Assessment and Risk Prioritization:

  • Brand Damage Susceptibility Assessment: ThreatNG assesses the organization's susceptibility to brand damage from online threats and provides risk scores to prioritize mitigation efforts.

  • Phishing and BEC Susceptibility Assessment: ThreatNG identifies vulnerabilities that attackers could exploit to misuse the brand for phishing or BEC scams.

  • Supply Chain and Third-Party Exposure: ThreatNG assesses the risk of brand misuse by third-party vendors or partners, helping organizations ensure their partners adhere to brand guidelines.

3. Continuous Monitoring and Alerting:

  • Real-time Alerts: ThreatNG provides real-time alerts on brand misuse, enabling security teams to take immediate action.

  • Automated Monitoring: ThreatNG continuously monitors online channels for any new instances of brand misuse, ensuring proactive detection and response.

4. Reporting and Collaboration:

  • Brand Misuse Reports: ThreatNG generates detailed reports on identified instances of brand misuse, including evidence, severity assessment, and recommendations for action.

  • Collaboration Tools: ThreatNG facilitates collaboration between security teams, legal departments, and brand management teams to address brand misuse effectively.

  • Correlation Evidence Questionnaires: ThreatNG's dynamically generated questionnaires help streamline communication and information gathering during investigations.

5. Integration with Complementary Solutions:

  • Brand Protection Services: Integrate ThreatNG with specialized brand protection services for enhanced takedown capabilities and legal support.

  • Online Brand Monitoring Tools: ThreatNG can be complemented by online brand monitoring tools that focus on specific platforms or channels, such as social media listening tools or trademark monitoring services.

  • Threat Intelligence Platforms: ThreatNG's intelligence capabilities will be enhanced with external threat feeds, including information on brand misuse and counterfeit activities.

Examples:

  • Detecting Counterfeit Products: ThreatNG identifies a website selling counterfeit versions of the organization's products without authorization. The legal team uses this information to remove the website and pursue legal action against the infringers.

  • Preventing Phishing Attacks: ThreatNG detects a phishing campaign that uses the organization's brand name and logo to trick customers into revealing their login credentials. The security team takes steps to block the phishing emails and educate customers about the scam.that be removed

By implementing ThreatNG and integrating it with complementary solutions, organizations can establish a robust brand misuse monitoring program that protects their brand reputation, strengthens customer trust, and safeguards their intellectual property.