Landing Page Builder
Landing page builder technologies are software platforms that allow users to create custom landing pages without coding or web design skills. These tools offer drag-and-drop interfaces, templates, and various design elements to build visually appealing and effective landing pages for marketing campaigns, lead generation, or product launches. Popular landing page builders include Instapage, LaunchRock, and Unbounce.
Importance of Knowing If Your Organization Uses These Technologies:
Understanding whether these technologies are used within your organization, both sanctioned and unsanctioned, is crucial for several reasons:
Security Vulnerabilities: Landing page builders, especially cloud-based solutions, can have vulnerabilities that hackers could exploit. These vulnerabilities can lead to unauthorized access to sensitive data, defacement of landing pages, or even malicious code injection into your website. Regular security audits and updates are essential to mitigate risks.
Data Privacy: Landing pages often collect visitor data through forms or tracking scripts. Organizations must ensure their landing page builders comply with relevant data protection regulations (e.g., GDPR, CCPA). Unsanctioned use can lead to non-compliance and potential data breaches.
Brand Reputation: Unauthorized or poorly designed landing pages can negatively impact your brand image. Visitors who encounter unprofessional or insecure landing pages may lose trust in your organization.
Phishing Attacks: Cybercriminals can create fake landing pages that mimic legitimate ones to trick users into revealing sensitive information. Organizations should be aware of unauthorized landing pages that might impersonate their brand.
SEO Impact: If unsanctioned landing pages are not optimized for search engines, they could negatively impact your website's overall SEO performance.
ThreatNG: Identifying and Managing Risks from Landing Page Builder Technologies
ThreatNG can be crucial in identifying and mitigating the risks associated with landing page builder technologies used by your organization, third parties, and supply chain.
External Attack Surface Management (EASM): ThreatNG continuously scans the internet to discover all externally visible digital assets associated with your organization. This includes identifying landing pages created using popular builders like Instapage, LaunchRock, or Unbounce. ThreatNG can help assess the security posture of these landing pages and identify potential vulnerabilities, misconfigurations, or outdated software.
Digital Risk Protection (DRP): ThreatNG monitors the dark web, social media, and other online channels for mentions of your organization, brands, or sensitive data. This includes detecting phishing campaigns or discussing potential security flaws in the landing page builders you use.
Security Ratings: ThreatNG provides a comprehensive risk score by analyzing your organization's external attack surface and digital risk profile. This score includes an assessment of the security posture of the landing page builders used by your organization.
Example Workflow with Complementary Solutions:
ThreatNG Discovery: ThreatNG identifies an unauthorized landing page created using Unbounce, promoting a fake product under your organization's name.
Security Information and Event Management (SIEM) Integration: ThreatNG sends an alert to your SIEM platform, triggering an incident response workflow.
Web Application Firewall (WAF) Integration: ThreatNG alerts your WAF to block traffic to the malicious landing page, preventing users from accessing it.
Takedown Request: The security team investigates the unauthorized landing page and initiates a takedown request with the hosting provider.
Overall Benefits:
By implementing ThreatNG, organizations can realize the following benefits:
Improved Visibility: Gain a comprehensive understanding of the landing page builders used by your organization, third parties, and supply chain.
Reduced Risk: Identify and mitigate potential security risks associated with these technologies.
Enhanced Brand Protection: Prevent unauthorized use of your brand on malicious landing pages.
Improved Security Posture: Benchmark your security posture against industry peers and prioritize remediation efforts.
Cost Savings: Automate security tasks and reduce the risk of costly data breaches or reputational damage.
